Top 5 Social Apps on Android in Romania Q4 2023

In the fourth quarter of 2023, the top 5 social apps on the Android platform in Romania displayed varied performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed analysis based on data from Sensor Tower.

TikTok saw a significant increase in weekly revenue, starting at approximately $172K at the end of September and peaking at about $328K in mid-December. Downloads fluctuated, reaching their highest point at around 53K in the last week of December. Active users remained relatively stable, hovering around 3.5M throughout the quarter.

Facebook maintained steady weekly downloads, with a notable peak of around 38K in the final week of December. Revenue showed a gradual increase, peaking at about $4.1K in early November. Active users grew consistently, culminating in approximately 5.2M by the end of December.

Instagram experienced a notable peak in revenue at around $4K in mid-December. Downloads saw a significant rise, reaching approximately 34K in the last week of December. Active users remained fairly consistent, averaging around 3.7M throughout the quarter.

Threads, a newer entrant, showed a strong performance in downloads, peaking at about 74K in mid-December. Active users saw rapid growth, reaching over 113K by the end of December.

Facebook Lite had a steady download trend, peaking at around 14K in the last week of December. Active users saw a slight decline towards the end of the quarter, ending at approximately 324K.

These insights highlight the dynamic nature of the social app landscape in Romania. For more detailed insights and data, visit Sensor Tower.